@article{Cansoy_Eddy_Ladegaard_Schor_2020, title={Homines Diversi: Heterogeneous Earner Behaviors in the Platform Economy}, volume={14}, url={https://sociologica.unibo.it/article/view/11508}, DOI={10.6092/issn.1971-8853/11508}, abstractNote={The platform economy has entered its second decade, and researchers are developing new theorizations of it as an economic form. One important feature is a heterogeneous labor force with respect to hours of work. In this paper, we identify another type of heterogeneity, which is the diversity of economic orientation of earners. Using in-depth interview data from 102 earners on three platforms (Airbnb, TaskRabbit, and StocksyUnited) we find that even within individual platforms, earners have different behavioral models. We have identified three — the maximizing homo economicus; sociologists’ relational homo socialis; and homo instrumentalis. We present evidence of these three types. We then discuss platform policies and how earner diversity aligns with their imperatives for growth.      }, number={3}, journal={Sociologica}, author={Cansoy, Mehmet and Eddy, Samantha and Ladegaard, Isak and Schor, Juliet B.}, year={2020}, month={Jan.}, pages={143–165} }